Soft Drinks and Kids
Friday, May 16th, 2008
1. Why are our kids drinking so much soda pop?
Soda is everywhere. More than 2.8 million vending machines spew out more than 27 billion soft drinks a year at video stores, gas stations, schools, and more. They are cheap drinks in fast-foods restaurants, movie theaters, virtually everywhere. They’re sold in 60% of public schools. Some school districts even receive money from soda pop companies to sell certain pops exclusively in their vending machines. And our kids are being bombarded with the best and most clever advertising in the world. While pop manufacturers spent $549 million advertising pop last year, the National Cancer Institute spends less than $1 million encouraging people to eat more fruits and vegetables. It’s no wonder our kids are drinking pop and leaving their broccoli on the plate.
2. How many soft drinks are our kids drinking today?
Manufacturers pumped out 15 billion gallons of soda pop last year, or 54 gallons for every man, woman, and child – that’s more than 19 ounces a day. This is twice as much as we consumed back in the 1970s. While this averages about 1 ½ cans per person per day, many of us aren’t drinking any at all, while our children are drinking more than their share. According to USDA, American children between the ages of 12 and 19 consume about a half quart of pop a day or 3.5 quarts a week.

